I’ve noticed that people seem to get annoyed when bloggers insert affiliate links in their posts, or when they write entirely sponsored posts. Readers don’t like to have their reading interrupted by these verbal commercials.
I can definitely understand this dislike. I have read some sponsored posts that were just fawning over a product unrelated to the focus of the blog–that’s annoying. Don’t tell me about a food mill when I’m interested in garment construction! There’s no real content there, either! That’s more “marketing” than “content.” I get bored with blogs that have a lot of blatant content marketing posts.
I don’t find posts with throwaway references to products annoying. Those posts, where people casually refer to something they use anyway with a subtle link and a brief note about the affiliate link, are much less annoying. It’s as if the writer is someone you know telling you about one product they found that worked better than other products.
I also don’t care about sidebar ads. My (free) web email has sidebar ads; my (free) streaming music service has banner ads; the blogs I read (for free) have ads (for the most part). Those ads allow me to have these things without paying money for them. Win-win for all of us! If I hate your ads/sponsored posts more than I like your content or service, I won’t go to your site.
I understand that people have to pay for bandwidth and all the other stuff that goes into hosting and supporting a website with its own domain and large amount of storage. Bloggers can either pay out of pocket for their hosting costs, or they can run ads or include affiliate links to help pay for the hosting costs.
How do you feel about advertising on blogs and websites?